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- (+55) 254. 254. 254
- Info@la-studioweb.com
- Helios Tower 75 Tam Trinh Hoang Mai - Ha Noi - Viet Nam
© 2019 Airi All rights reserved
I have been privileged to assist more than 100 great organizations raising countless millions of dollars or changing opinions, hearts, minds, and lives.
- Direct Mail Donor Acquisition: Seven known current acquisition “control” appeals acquiring valuable donors for clients.
- One acquisition appeal is still mailing after nine years. Six have mailed for five years. All current controls have been mailing for more than one year, some for three or more.
- Most appeals overthrew strong controls.
- Metrics include high response rates, high average gift upon acquisition, and estimated high lifetime value to the organizations.
- Served 10 organizations served for more than five years—strong, enduring relationships based on great results and their trust in my ability to capture and, when needed, strategically shape their brand, personality, and voice.
- 7 fundraising executives in agencies or organizations have trusted me with multiple programs and clients, some over a 10-to-20 year span, including up to today.
- Significant lifts in metrics for house file programs in both direct mail and digital fundraising.
- Strategized, creative directed, and wrote copy for CYE and FYE programs for a major national nonprofit that grew exponentially over a 5 year period. Each year saw strong growth, and even after a steep climb, the 4th year CYE saw a 100 percent lift due to rigorous testing and implementation of strategic and tactical messaging and other innovations.
- Written repeated campaigns for major national nonprofits and digital agencies due to getting the right voice and achieving strong metrics.
- Attentive to evolving digital trends so that my strategy and copy is always up-to-date and grounded in proven fundamentals.
